This paper presents an overview of the telecommunications market in Asia/Pacific (excluding Japan), identifies major drivers, and discusses the paradigm shift occurring within the market. As a result of this shift, Telcos have to reexamine their business processes and customer management strategy if they are to increase Average Revenue Per User (ARPU) and Average Margin Per User (AMPU) in the long term. Using data gathered from the ACS, the research shows that Telcos in Asia/Pacific have yet to achieve the full benefits of customer management implementations. Finally, the paper discusses Oracle's solution offerings, which it positions as a means for Telcos to enable their customer-centric strategy by creating a more compelling framework to manage the overall customer experience.
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