| Publisher | Mobile 365 | ||
|---|---|---|---|
| Format | Date added | 17 May 2006 | |
| Topics | Sales - Marketing, Mobile - Wireless Communications | ||
| Downloads | 86 | ||
In Fall 2004, OgilvyOne teamed with Mobile 365 to offer the first-ever outdoor mobile marketing campaign in the U.S. to promote the Dove "Campaign for Real Beauty." Dove wanted to extend their traditional marketing mix to include an interactive mobile element, while encouraging consumers to think about what "real beauty" means to them. Mobile 365 provided two short codes (across all major U.S. carriers) to enable consumers to participate in the campaign by voting on individual graphics on mobile billboards being driven throughout New York City and Los Angeles.
Did you find this white paper useful?
28 out of 50 users found this white paper useful
Related white papers
A Day in a Low Carbon Life 2012
What might it be like to lead a business in 2012? This whitepaper describes a day in the life of a fictional CEO four year ahead, preparing to face market...
High Performance With mySAP Customer Relationship Management
Adisseo, a major producer and distributor of animal nutrition additives, was created following the sale of Aventis's Animal Nutrition subsidiary to CVC Capitals Partner. The company wanted to recast and...
Equant Works to Reduce Sales-to-Cash Cycle by 40 Percent
Equant meets the diverse needs of large companies around the world with the industry's most extensive portfolio of managed data network services. To improve customer satisfaction, increase profitability of core...
Network Solutions Leader Projects $1.5 Million Savings with Switch to New ERP
Founded in 1983, Network Equipment Technologies (NET) is a leader in providing network and voice exchange solutions for government and enterprise customers worldwide. To increase its operational efficiency, cut costs,...
7 Minute Guide to Marketing Resource Management
High tech companies face unique challenges when it comes to managing marketing resources. You need to launch hundreds of products each year, while trimming costs, coordinating with external agencies, and...
Shopper.com Sharpens Comparative Content with CNET Channel DataSource
Challenge: To focus on developing the editorial content that distinguishes it from the crowd of technology comparison shopping Web sites, Shopper.com needed to automate product data collection without sacrificing quality...
Total Support: Achieving sustainable business growth with a remote support solution
Successfully expanding and supporting a geographically dispersed business requires big-picture vision, real-world analysis, pragmatic planning, and a relentless focus on execution. It also requires buckets of patience, especially when it...
