| Publisher | Mobile Marketing Association (MMA) | ||
|---|---|---|---|
| Format | HTML | Date added | 25 Sep 2009 |
| Topics | Mobile - Wireless Communications, Sales - Marketing | ||
| Downloads | 277 | ||
Nike wanted to raise awareness of Nike iD, a product line that allows consumers to design and purchase custom-made shoes. The campaign included an interactive billboard that allowed consumers to design Nike iD sneakers through their mobile phones, live on the billboard in New York's Times Square. Nike's interactive agency contacted Kikucall to implement a campaign that allowed consumers to take away a reminder of their experience with Nike iD in Times Square. In order to achieve the client's goal, Kikucall executed a campaign that offered consumers the opportunity to purchase their Nike iD creation, and show off their design as wallpaper on their mobile phone.
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