| Publisher | Mobile Marketing Association (MMA) | ||
|---|---|---|---|
| Format | HTML | Date added | 25 Sep 2009 |
| Topics | Mobile - Wireless Communications, Cellular Equipment, Sales - Marketing | ||
| Downloads | 167 | ||
Samsung created its "Fun Club" as a way to engage with Samsung mobile phone owners to help them get the most from their phones. Samsung provides content such as games, ringers, and wallpapers that are designed specifically for Samsung mobile phone models. Hearing about new mobile content is one of the benefits of joining the "Fun Club." Samsung was looking for a new way to use rich multimedia to promote the game, Skipping Stone, to its customers. Samsung engaged Enpocket to create a mobile marketing campaign promoting Skipping Stone using the graphically rich MMS channel.
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