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Mobile Marketing Case Study: Hurricane Mobile Relief Fund for Kids

PublisherMobile Marketing Association (MMA)
Format HTMLDate added12 May 2006
Topics Mobile - Wireless Communications
Downloads30

The goals were to raise money for the EIF hurricane relief fund that will help rebuild the Gulf Coast schools devastated by hurricanes Katrina and Rita, bring celebrities, athletes, and organizations together to participate in the mobile campaign, and promote the campaign to raise awareness and contributions. Loop Mobile, Inc., the leading mobile application service provider partnered with Education Is Freedom (EIF), a 501(c)(3) public charity focused on children's education, The Baka Boyz, a national syndicated radio show, and sports and entertainment celebrities to launch the first Hurricane Mobile Relief Fund for Kids.

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