The client is a major distributor and marketer of home video and DVD products from some of the world's leading motion picture and television studios. The client had already developed some customer profitability reporting capabilities, but desired a more complete solution that delivered a comprehensive view of the direct costs of doing business with specific channel customers, and provided accurate forecasting capabilities to identify future channel customer requirements. The client chose Capgemini based on their knowledge of the consumer products industry as well as Capgemini's leadership position in developing processes and technologies to support this strategic undertaking.
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