La Federation Continentale is a life insurance company and animates the indirect distribution of independent insurance brokers all over France. The company has chosen Capgemini in order to face the competitive market. They have decided to base their CRM application on Siebel Financial Services V6. The project was cut into three phases. The first one was entirely based on Siebel's rapid technology implementation, the second was the adaptation of the solution to the campaign management needs, and the final one consisted in increasing the CRM integration within the existing IS. Capgemini helped the client optimize in-bound calls management in order to improve the quality of service provided and improve the efficiency of brokers sales teams.
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