Founded in 1946, Fender Musical Instruments Corporation (FMIC) is the world leader in the production of electric guitars and amplifiers. The company was looking for a solution that would best enable FMIE to reduce its logistics costs, optimize its European distribution structure and maintain service levels. FMIE asked Capgemini to examine potential distribution options, outline the costs and benefits of each, and provide a recommendation for the company's future European distribution structure. In its project management role, Capgemini provided a first-class knowledge of the logistics market in Europe and a broad perspective that allowed it to view logistics as part of FMIE's entire supply chain process.
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