With operations in 36 countries and markets in more than 80 countries, IVAX had outgrown its in-house customer information system. IVAX was looking for ways to maximize the profitability of its customer relationships. The company needed a solution that could help its telemarketing staff target the right products to the right customers at the right time. PeopleSoft Solution IVAX has implemented Oracle's PeopleSoft Enterprise Customer Relationship Management (CRM) to increase the productivity and effectiveness of its telemarketing staff.
Did you find this white paper useful?
15 out of 36 users found this white paper useful
Related white papers
Connecting international businesses securely
Globalisation, efficiency and responsiveness in an incresaingly regulatory environment
Harnessing technology for competitive advantage
The Leisure, Entertainment and Travel Services ICT transition.
PCI Compliance
The new reality for European retail companies
Stakeholders' management and collaboration
How to devise an effective communication strategy
The need for real-time communications in European logistics
Value-added services beyond transportation
e-booking and e-ticketing
How to achieve sustainable competitive advantage in the Leisure, Entertainment and Traval industry.
Live Webcast: Telecoms 2.0 - Where is telecoms heading?
Telecoms 2.0 - Where is telecoms heading? UK telecoms is at a crossroads. IT managers face new demands to enable flexible working, deliver converged networks and provide support for multiple applications...
