Radio Frequency IDentification (RFID) technology is expected to enhance the operational efficiency of supply chain processes and customer service as well as adding digital functionality to products that were previously non-digital. However, consumer response clearly shows significant concern and resistance related to consumer tracking and profiling as well as problems related to government tracking, criminal or terrorist abuse etc. Multiple conferences warn that RFID take-up is likely dependant on solving the privacy and security problems early. This paper presents a model of the lifecycle of RFID tags used in the retail sector and identify the different actors who may interact with a tag.
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