The privacy threats of Radio Frequency Identification (RFID) as inevitable ubiquitous computing technology require new approaches to avoid scenarios as the "Orwell 1984 State" or the "transparent citizen". This paper introduces new comprehensive approach: A permanent privacy protection process named "4P" or also "Fo(u)r P(rivacy)", here. The process 4P consists in a holistic societal discourse including individuals as well as business and government. Beyond technical countermeasures, specialized service providers will gain in importance. RFID using companies may be forced to establish ethic commitments and the legislative is supposed to protect privacy by law adapting technological developments.
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