According to professional journals, Internet information services and consultants, RFID (Radio Frequency IDentification) seems to be "the new technology hype" which "will revolutionise business performance across supply chains" (Accenture). This paper seeks to provide an overview of the current situation of RFID standardisation issues, with a particular focus on the different, and often competing, interests of the actors involved in the two standard life cycle stages: standard creation and standard use. The analysis is based on extensive documentation (company information, newspaper articles) and interviews with experts involved in RFID standardisation, as well as representatives of companies involved in RFID development and use.
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