| Publisher | Valista | ||
|---|---|---|---|
| Format | Date added | 01 Apr 2009 | |
| Topics | Mobile - Wireless Communications, Accounting Applications | ||
| Downloads | 156 | ||
Leisure giant, Taito Corporation is Japan's biggest developer and publisher of interactive entertainment software for home, Internet and mobile. Taito wanted to introduce mobile shopping with a loyalty program supporting both consumers and enterprise clients. Taito uses Valista PaymentsPlus, a comprehensive payments processing platform - to power its strategic Mobile Commerce Program (MCP). Taito uses information about customers' purchase patterns stored in Valista PaymentsPlus, to build more personalized relationships and marketing approaches, enhancing customer loyalty even more.
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