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Mobile working Toolkit in association with http://marketing.ianywhere.com/forms/EMEA09SUPSybaseMobilityLeadership-IDC

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Mobile Search and It's Implications for Search Engine Marketing

PublisherOneupweb
Format1.8MB PDFDate added12 Sep 2005
Topics WAP, Cellular Equipment
Downloads16

Modern marketing strategy has closely followed the development of three "screens": television, the personal computer and now, mobile phones. Search engine marketing and optimization have helped marketers capitalize on personal computers. Now, those same marketers hope to apply similar strategies to mobile devices-mobile phones, personal data assistants (PDA) and BlackBerries (combinations of mobile phones and PDAs).

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