| Publisher | SAP | ||
|---|---|---|---|
| Format | Date added | 19 May 2009 | |
| Topics | Customer Support Services | ||
| Downloads | 18 | ||
SCHWARZ PHARMA Deutschland values its customer relationships. Their goal is to become the pharmaceutical company with the most satisfied customers in Germany. They intend to achieve this by diligently following the principles of business excellence, and striving for constant improvement in all business areas and services. SCHWARZ PHARMA Deutschland selected mySAP CRM, from the portfolio of solutions offered by SAP for Pharmaceuticals, to create a standardized view of all customer-related data. The project is part of the company's business excellence initiative, which it uses to enable a more strategic focus on customers. Besides creating a stable data platform, mySAP CRM helps the company to better identify profitable customers, increase the quality of service, and tailor marketing campaigns more appropriately.
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