Today, the majority of users purchasing add-on applications are doing so from Web portals. However, proven technology is available to allow these purchases to be made over the air (OTA), often with little more than simple extensions to existing content delivery services. User demand and readily available technology solutions mean that OTA delivery of native Symbian OS applications offers operators a lucrative new revenue stream that boosts average revenue per unit (ARPU) and reinforces consumer loyalty. This paper reviews the opportunities and outlines some of the ways in which they can be realized.
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