| Publisher | Impression Selling | ||
|---|---|---|---|
| Format | 963.5KB PDF | Date added | 22 Nov 2005 |
| Topics | Sales - Marketing | ||
| Downloads | 23 | ||
Sales force automation software solutions have opened a spyglass to the underlying activities of sales, but have not provided a framework for repeatable and dependable selling processes and workflow. The concept and approach of Impression Selling translates the art of sales and marketing into a predictable and repeatable science. Using Impression Selling, sales and marketing managers and executives can focus on driving agreement as to what works best in the marketing and selling processes and then doing more of that very thing - all with a focus on winning more business.
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