Cingular is the result of a joint venture between SBC Communications and BellSouth that united eleven different wireless companies. When leadership took over the new Cingular in October 2000, the challenge was clear: How would they build a nationally competitive business and single corporate culture from a joint venture that represents the largest consolidation of brands in the wireless industry? Cingular settled upon a solution that consisted of a Learning Management System (LMS) for tracking and managing learning activities, and Centra's collaboration software as the delivery platform for real-time, online training and communications.
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