| Publisher | Xerox | ||
|---|---|---|---|
| Format | Date added | 13 Dec 2005 | |
| Topics | Sales - Marketing | ||
| Downloads | 40 | ||
The UMassFIVE College Federal Credit Union wanted to improve readability and the institution's image, to enable segmentation for varying marketing and administrative messages among member groups, and to develop an e-statement alternative. A flexible, service-oriented approach has enabled Cathedral Corporation to achieve annual double-digit revenue growth and 200 percent growth in its credit union business over the last two years. A key to its success: the flexibility to work with nearly any type of data to deliver personalized information in print and electronic formats using tools like Xerox VIPP software, part of the Xerox FreeFlow Digital Workflow Collection.
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