| Publisher | IBM | ||
|---|---|---|---|
| Format | Date added | 06 Dec 2005 | |
| Topics | Sales - Marketing | ||
| Downloads | 2 | ||
Winchester Business Systems, Inc., sells solutions that reduce complex and time-consuming processes into manageable deliverables. Winchester Business Systems wanted a quick, effective and inexpensive way to market their solutions to prospective customers. Winchester took advantage of the PartnerWorld Industry Networks' Complete Industry Campaign to conduct two separate direct mail campaigns with follow-up telemarketing activities. This resulted into a 4 percent lead return rate and some very active leads.
Did you find this white paper useful?
15 out of 42 users found this white paper useful
Related white papers
A Day in a Low Carbon Life 2012
What might it be like to lead a business in 2012? This whitepaper describes a day in the life of a fictional CEO four year ahead, preparing to face market...
Equant Works to Reduce Sales-to-Cash Cycle by 40 Percent
Equant meets the diverse needs of large companies around the world with the industry's most extensive portfolio of managed data network services. To improve customer satisfaction, increase profitability of core...
Network Solutions Leader Projects $1.5 Million Savings with Switch to New ERP
Founded in 1983, Network Equipment Technologies (NET) is a leader in providing network and voice exchange solutions for government and enterprise customers worldwide. To increase its operational efficiency, cut costs,...
7 Minute Guide to Marketing Resource Management
High tech companies face unique challenges when it comes to managing marketing resources. You need to launch hundreds of products each year, while trimming costs, coordinating with external agencies, and...
Shopper.com Sharpens Comparative Content with CNET Channel DataSource
Challenge: To focus on developing the editorial content that distinguishes it from the crowd of technology comparison shopping Web sites, Shopper.com needed to automate product data collection without sacrificing quality...
Total Support: Achieving sustainable business growth with a remote support solution
Successfully expanding and supporting a geographically dispersed business requires big-picture vision, real-world analysis, pragmatic planning, and a relentless focus on execution. It also requires buckets of patience, especially when it...
CRM Evolution at Belgacom
Brussels-based Belgacom SA is Belgium's leading telecom supplier and Europe's No. 1 provider of ADSL connections. In order to achieve enhanced customer service, Belgacom, Belgium's leading telecom supplier needed to...
