| Publisher | IBM | ||
|---|---|---|---|
| Format | Date added | 06 Dec 2005 | |
| Topics | Bank Management, Online Insurance Services, Sales - Marketing | ||
| Downloads | 10 | ||
All?nanz has been providing technology-based solutions to the insurance and banking industries in Europe and North America since 1987. After having had a Business Partner relationship with the IBM SMB group in the UK, All?nanz decided it was time to increase their activities in the United States market. They had discontinued most marketing activities a few years back and were well aware that they needed to aggressively reestablish market awareness. All?nanz found that building market awareness went hand in hand with building their IBM relationship. The IBM PartnerWorld Industry Networks Discounted Advertising Package and Complete Industry Campaign benefit was the solution for their challenge.
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