| Publisher | Peppers and Rogers Group | ||
|---|---|---|---|
| Format | 128.3KB PDF | Date added | 03 May 2004 |
| Topics | ROI - TCO | ||
| Downloads | 70 | ||
As Customer Relationship Management matures - and investment in CRM initiatives grows - Analytical CRM will emerge as the key to short-term and long-term ROI. Operational CRM has proven to be a valuable business initiative. However, to truly optimize a customer program and achieve the highest ROI, a greater focus on Analytical CRM is needed. Identifying how strategy and technology can come together to connect Analytical CRM to Operational CRM and drive ROI has been the purpose here. Analytical CRM helps firms derive intelligence from rich customer data and act on that intelligence for maximum result.
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