Many organizations perceive their current knowledge gap as a key inhibitor to CRM implementation. Many call on CRM vendors because although they collect "all the data they will ever need," they still find it difficult to grow their markets and businesses. They also understand their organization lacks real knowledge about markets, customers, prospects, products, competitors, and others. Maximizing the issues for most managers is the general belief that there is plenty of industry/market data available from external sources to supplement what data they may not have. However, they have been unsuccessful in delivering the information necessary for "optimizing" marketing and sales investments.
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