As the economic climate continues to lag, companies are taking an even closer look at their bottom lines and related operational efficiencies. Technology initiatives, whether a back-office financial accounting system or a Web-based property management front-office solution, continue to be viewed as "expenses" that require significant outlays of capital and human resources. One of the many challenges for today's CIO is to shift the perception of technology from an expense to an "investment," whereby value is added and the return on the significant investment is positive. Many technology projects enable or enhance an organization's ability to address key business goals: grow top line revenue, create operational efficiencies and manage expenses to produce a favorable yield across the portfolio.
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