| Publisher | SAS Institute | ||
|---|---|---|---|
| Format | 1.4MB PDF | Date added | 01 Feb 2004 |
| Topics | Bank Management, Business Intelligence - Data Warehousing, Planning and Services | ||
| Downloads | 599 | ||
Banks can no longer view their customers from the perspective of specific products or a snapshot in time. To maximize lifetime profitability from valued customers, they must abandon the traditional silo mindset and work to gain a comprehensive view of customers across products, channels and time. This white paper focuses on the analytic capabilities of SAS Banking Intelligence Solutions, including customer segmentation, cross-selling and up-selling, and customer retention. The paper also includes a brief discussion of the open, flexible architecture on which these solutions are built - including analytic models built specifically for banks.
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