| Publisher | SAS Institute | ||
|---|---|---|---|
| Format | 446.5KB PDF | Date added | 01 Jun 2005 |
| Topics | Data Mining - Analysis, Planning and Services, Bank Management | ||
| Downloads | 71 | ||
The banking sector has undergone rapid change during the past decade. Factors such as rapid technological advances, a booming economy, a broadening of products and services offered, and consolidation have had the greatest impact. As the industry has evolved, the core competencies required to successfully compete have undergone dramatic change. Data mining, through the use of SAS Enterprise Miner, can help find potential new mortgage loan customers in low-to-moderate income neighborhoods and communities.
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