| Publisher | Sage | ||
|---|---|---|---|
| Format | Date added | 10 Jan 2006 | |
| Topics | Customer Support Services, CRM, CRM Software, Sales - Marketing | ||
| Downloads | 23 | ||
CRM, Customer Relationship Management, and more particularly the technologies involved in delivering it has caused more confusion than any other technology that has been available in the market for so long. Survey after survey shows that for the majority of companies, the awareness of the technology exists but the confusion persists as to how precisely it benefits the user and his or her customer.
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