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Advanced Marketing Automation for Banking: Maximizing Campaign Returns Through Customer Intelligence

PublisherDonald R. Frey & Co.
Format HTMLDate added19 Oct 2008
Topics Business Intelligence - Data Warehousing, Accounting Applications
Downloads30

Frey & Company has been developing billing software since 1974. Prospective clients typically call and merely ask for product information. They often have very little criteria that they are using for selection. This paper is intended to give the shopper a general checklist of points to consider when searching for this specialized software. The list is not all-inclusive. Utilities are too diverse to cover all considerations in this brief document. However, it is a good starting point for one's needs.

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