Financial services institutions can turn to an external provider that hosts sophisticated Web analytics. The ASP model is ideal for an industry that needs a fast track to maximum customer acquisition, retention, and ROI. The SAS IntelliVisor for Financial Services solution is an ASP service that analyzes Web activity to help marketers build brand equity, stimulate demand, and create productive customer relationships through the Web. The insights gained from Web analysis can be applied across all contact channels.
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