Carriers today are struggling to maintain profitability in a fiercely competitive marketplace. Technology is outpacing traffic demand, integrating multiple functions in a single device, and forcing networks to become more user-centric. Users and new players in the market keep prices down, while bandwidth must continually increase to deliver new, more demanding services. These pressures mean that carriers must connect data and transmission in a more optimized way to maintain margins. A new networking paradigm is required that attracts and retains customers, while keeping prices competitive and costs under strict control.
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