Accountability may be a hot topic in the corporate world, but it is not the responsibility of companies alone. Just as investors want assurances that publicly traded companies are ethically and financially sound, donors are increasingly demanding to see measurable results from their donations. As a result, nonprofit organizations need to think about how they operate and put in place savvy strategies to earn and maintain the public trust. Without the trust of the public, there would be no charitable sector. The good news is that nonprofits are taking key steps to make their processes more effective and their activities more transparent. The bottom line: this accountability is both good stewardship and good for the bottom line.
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