| Publisher | Microsoft | ||
|---|---|---|---|
| Format | HTML & PDF | Date added | 26 Feb 2003 |
| Topics | Customer Support Services | ||
| Downloads | 5 | ||
While early adopters of Customer Relationship Management (CRM) technologies tended to be large-scale enterprises, today’s mid-sized firms are also recognizing that putting their customers at the center of all their business processes is the surest way to boost satisfaction, generate loyalty, and increase long-term profitability and growth. Download this informative white paper from Peppers & Rogers Group to read about the factors that are making today’s CRM solutions increasingly accessible to mid-sized businesses, and to find out why CRM success hinges on a solution’s ability to contain deployment costs, enhance end-user productivity, and integrate tightly with other business applications.
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