With the launch of Windows XP, Microsoft delivered the most dramatic upgrade home and business users had seen in years. To successfully overcome these challenges and to track lead maturation, Microsoft needed an effective way to communicate with a diverse audience with vastly different interests and priorities, on an ongoing basis, thereby keeping Windows XP top of mind and ensuring that Launch Event profiling data remained up to date. More than half of the prospective Windows XP customers who responded to the surveys requested a subscription to an online newsletter. Drawing on an abundance of available content, Babcock & Jenkins created a customized eNewsletter to communicate with prospects on a regular basis.
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