| Publisher | CommPros Group | ||
|---|---|---|---|
| Format | 155.1KB PDF | Date added | 01 Apr 2005 |
| Topics | Sales - Marketing | ||
| Downloads | 74 | ||
Corporate marketing groups - especially bandwidth-challenged small-to-mid-sized departments - can be so focused on tactics and fire fighting that they jeopardize their marketing investment. There is a tendency to overreact to events, to tackle symptoms rather than underlying fundamental problems and to jump at the opportunity to please the boss. Many times, this kind of tactical knee jerking may be fatal. Without great marketing, companies won't flourish, especially those in highly competitive markets. Yet the chaotic nature of emerging companies and the tendency to place the marketing burden on too few individuals is a setup for failure. Promising companies may be left in the dust, or at least handicapped at the starting gate.
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