One unshakable rule of business is to "know your customer." In today's business climate, this means using business intelligence (BI) software to analyze complex customer data. Cognos Analytic Applications make BI ready-to-use with hundreds of pre-defined scorecards, metrics, and reports based on the best practices of successful global companies and industry experts. Cognos Customer Analytics is an integrated set of reporting and analysis functionalities that draws critical insights from your sales and accounts receivable data to create a more complete picture of your customers' behavior and its impact on your business.
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