One unshakable rule of business is to "know your customer." In today's business climate, this means using business intelligence (BI) software to analyze complex customer data. Cognos Analytic Applications make BI ready-to-use with hundreds of pre-defined scorecards, metrics, and reports based on the best practices of successful global companies and industry experts. Cognos Customer Analytics is an integrated set of reporting and analysis functionalities that draws critical insights from your sales and accounts receivable data to create a more complete picture of your customers' behavior and its impact on your business.
Did you find this white paper useful?
31 out of 50 users found this white paper useful
Related white papers
Business Activity Monitoring (BAM): Smart Decisions with Real-Time Visibility
How well are your business operations performing? Do you know? How long does it take before you find out there are problems? View this on-demand Web seminar where Dr. Angel...
TechRepublic Resource Guide- Archiving and Storing E-mail
This article grapples with one of the hottest business and technology issues facing companies today: What do you do with all your data? One thing is certain: We're all under...
ECPGroup Case Study: Focus Room
The Focus Room is a leading market research and focus group provider, enabling clients to test and research their products effectively. Focus Room's existing DOS-based software created barriers to their...
Silovye Mashiny: Power Machines Chooses SAP NetWeaver
OAO Silovye Mashiny, wanted to install a fully featured integration platform that allows the company to add functionality at various stages as needed, beginning with a workplace collaboration portal. As...
Powerful Data Warehousing Performance With IBM Red Brick Warehouse
A data warehouse typically provides business intelligence value through an Relational DataBase Management System (RDBMS) optimized for OnLine Analytical Processing (OLAP), which deals with extracting and viewing data from different...
DB2 Warehouse Manager for OS/390 and z/OS White Paper
DB2 Warehouse Manager is the most effective way to build, manage, govern, and access DB2 data warehouses. One can use it to simplify and speed the warehouse prototyping, development, and...
MSDN Webcast: Demystifying Office Business Applications for the Developer (Level 200)
This webcast provides an introductory look at how to build and deploy Office Business Applications (OBAs), specifically focusing on what and the how. It discusses Microsoft Office client application customization,...
