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How to Win and Retain More Business Customers: A Guide for Telcos

PublisherRyder Systems
Format138.1KB PDFDate added21 Apr 2005
Topics Telecom Services, Mobile - Wireless Communications, Sales - Marketing
Downloads117

Rivalry between telcos to win the more profitable business accounts of small-medium enterprises (SMEs) and corporate companies, has generated business customers that have little loyalty to their existing telecommunications supplier and who will easily switch allegiance if a better deal or improved service options become available from an alternative supplier. The future performance of telcos will depend on their ability to respond to these market challenges and differentiate themselves with new services to keep their customer base satisfied and to attract new business. This white paper examines how bill management solutions can be utilised to increase profitability from existing customers and improve customer retention levels.

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