Product Marketing and Product Management are two terms that are used in a variety of ways and definitions vary greatly across different companies. The easiest way to think about the difference between these two is to think of them as inbound and outbound. Inbound (Product Management) spends most of their time with engineering teams and customers, making critical decisions and ensuring that everything gets done to bring customer-focused products to market. Outbound (Product Marketing) makes sure that once these products are ready that they get launched and marketed effectively to the target customer base.
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