| Publisher | e-Strategic Research | ||
|---|---|---|---|
| Format | 674.2KB PDF | Date added | 28 Oct 2004 |
| Topics | Sales - Marketing | ||
| Downloads | 552 | ||
Understanding consumer values, particularly as they relate to their influence on decision making, can be very useful for marketers to help guide them in the establishment of effective marketing communication strategies, as well as with the ongoing development of products that reflect the needs and desires of consumers. Most customer surveys focus on consumer attitudes, such as purchase intentions or product preferences for example, without taking a deeper look into the underlying motivations, which resulted in the formation of those attitudes.
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