| Publisher | Macrovision | ||
|---|---|---|---|
| Format | HTML | Date added | 04 Apr 2008 |
| Topics | Knowledge and Data Management, Database Marketing | ||
| Downloads | 33 | ||
This white paper from Macrovision introduces the concept of using highly targeted direct messaging as a vehicle for marketing your company's software products. It explains why the e-mail marketing techniques that most independent software vendors (ISVs) have traditionally relied on are proving so ineffective in a world of spam blocking and CAN-SPAM legislation. Download the paper to learn why a highly targeted direct message that reaches the right user at the right time is a far more effective sales tool for ISVs than are e-mail campaigns. In addition, the paper describes how Macrovision's FLEXnet Publisher Update Service Module enables product managers to deliver highly targeted direct messaging to users and evaluators of their products.
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