DataSource is a continuously updated technology product catalog that CNET Channel delivers to its customers each day via an FTP download. It incorporates more than 2 million IT and consumer electronic SKUs in over a hundred product categories. DataSource includes accurate and complete product content from more than 10,000 manufacturers and about 45,000 new SKUs are added each month so you’re sure get the most current products on the market. To demonstrate and quantify the economic benefits associated with DataSource, CNET Channel contracted Callan Consulting, an independent business modeling consulting firm, to develop a detailed return on investment (ROI) model. Callan Consulting interviewed a broad range of CNET Channel customers and gathered data from a variety of secondary sources to create the DataSource ROI model. As this white paper describes key ROI benefits, it can be read either as a stand-alone document or in conjunction with the ROI model.
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