"The Hire" Internet film series, available at www.bmwfilms.com, received international acclaim when it premiered in 2001 with original short films directed by some of Hollywood's most noted directors. Considered the most successful integrated marketing campaign in the history of the Internet, The Hire Internet film series, developed by BMW of North America, successfully leveraged the Web along with traditional media. In choosing an infrastructure provider to deliver the next chapter of The Hire, both as on-demand streaming video and digitized download movie files, the Akamai EdgeSuite service met BMW's needs for an efficient streaming delivery solution that offered the benefits of optimal performance, unmatched digital quality, and reduced infrastructure planning.
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