Since Gevity HR went public in 1997, competition within the human-resources outsourcing market has greatly intensified. To maintain its competitive edge, Gevity HR has deployed strategies including increased productivity, new product offerings, single sourcing, unbundled services, growth in targeted areas, more comprehensive outsourcing, and enhanced employee satisfaction and retention. After several successful years with Oracle HR and Payroll as well as Financials, Gevity HR found that it needed to add a CRM solution. To resolve these issues, Gevity HR implemented several Oracle E-Business Suite components throughout the company.
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