| Publisher | Macromedia | ||
|---|---|---|---|
| Format | 112.1KB PDF, requires Acrobat Rdr 5 | Date added | 28 Apr 2004 |
| Topics | Sales - Marketing, Web Development and Design | ||
| Downloads | 398 | ||
Macromedia has been publishing revenue sizing estimates and forecasts for its markets for some time. Unfortunately, there is no one single source of information that one can turn to when estimating the overall size and growth prospects for Macromedia's Total Addressable Market (TAM), as the company competes in several diverse markets with a broad product portfolio. However, an estimate of the size and growth rate of Macromedia's markets can be achieved by combining third party industry research with Macromedia's own proprietary research. This white paper outlines both the methodology and the data sources used to carry out this approach.
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