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The Myth of Rankings - Beyond Search Engine Optimization

PublisherMedium Blue
Format HTMLDate added05 May 2005
Topics Search Strategies
Downloads21

More and more frequently, people are getting into SEO for the wrong reasons (and sometimes for no real reason at all). Achieving high rankings for targeted keyphrases, while an admirable and worthwhile goal, is really only a small piece of the entire online marketing puzzle. This paper discusses a few additional, but equally vital, pieces.

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