| Publisher | Customer Manufacturing Group | ||
|---|---|---|---|
| Format | 188.1KB PDF, requires Acrobat Rdr 5 | Date added | 20 Nov 2002 |
| Topics | CRM Software | ||
| Downloads | 453 | ||
The Theory of Constraints (ToC) and its management application, Constraint Analysis (CA), have been successfully applied to product manufacturing systems to increase throughput for more than twenty years. Marketing/sales can be viewed as a process to manufacture customers, or a so-called 'Customer Manufacturing' process. Again, this process is surprisingly analogous to the product manufacturing process. This implies that the management principles that have been successfully applied to product manufacturing can also be successfully applied to customer manufacturing (marketing/sales).
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