| Publisher | BetterManagement.com | ||
|---|---|---|---|
| Format | Webcast | Date added | 30 Apr 2005 |
| Topics | Performance Budgeting and Management, ROI - TCO, Business Intelligence - Data Warehousing | ||
| Downloads | 35 | ||
In today's environment, CEOs are wondering if marketing is working and are starting to demand more accountability from their marketing team. In turn, marketers need to understand their impact on shareholder value and develop the business metrics that will keep their company in business. This presentation will give an overview of the issues marketers face today when it comes to measuring their impact as well as give a few examples on how to identify the right marketing metrics for the right targets.
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