| Publisher | University of West Georgia | ||
|---|---|---|---|
| Format | HTML | Date added | 20 Apr 2005 |
| Topics | Online - Distance Education | ||
| Downloads | 114 | ||
Marketing is increasingly essential to distance learning programs as the authors endeavor to survive and compete in a crowded marketplace, where new providers with large budgets are constantly entering the scene. Skillful marketing strategies can help maintain and increase market share, change or improve a program's image, and create public awareness. However, the personnel of distance learning programs and their parent institutions are often too busy to give marketing the time and attention it deserves, and frequently lack the necessary expertise to market effectively alone. Working with an outside agency can be the answer.
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