| Publisher | RightNow Technologies | ||
|---|---|---|---|
| Format | 72.6KB PDF, requires Acrobat Rdr 5 | Date added | 01 Mar 2005 |
| Topics | CRM Software | ||
| Downloads | 149 | ||
Customer churn rates are higher than ever, and businesses haven't figured out how to stop the bleeding. Loyalty experts agree it is more cost effective to retain customers than to acquire them. In a landscape of similar products and global competition, cutting down on defection - or churn - and building loyalty can be a significant way to grow your business. This white paper reviews why customer loyalty is so crucial to business success. It discusses the four steps to improve loyalty and retention which, if focused on appropriate customers, will improve profitability.
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