| Publisher | RightNow Technologies | ||
|---|---|---|---|
| Format | 188.4KB PDF, requires Acrobat Rdr 5 | Date added | 16 Mar 2005 |
| Topics | CRM Software | ||
| Downloads | 48 | ||
Successful implementation of enterprise CRM is critical to the success of just about every company. There is, however, an alternative to traditional CRM: Customer Lifecycle Care (CLC). This white paper outlines CLC and the role of the customer service organization (CSO) in CLC-based enterprise CRM initiatives. It describes the importance of CSO skill sets in creating CRM processes that really work. And it explains how organizations can use CLC to avoid the silo processes; counterproductive complexity and impersonal treatment of the customer that often limit the value returned by CRM investments.
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