| Publisher | Hewlett Packard | ||
|---|---|---|---|
| Format | PDF, requires Acrobat Rdr 5 | Date added | 09 Apr 2005 |
| Topics | Call Center - Contact, CRM Software | ||
| Downloads | 129 | ||
Korea's financial industry is being reshaped by changes in regulation, cash management plan of large corporations and globalisation. This has led to increased competition in the insurance segment where companies need to differentiate products and services through customisation. To meet these challenges, Hyundai Marine and Fire Insurance (HMFI) launched an enterprise-wide and integrated call centre, based on HP technologies, in an effort to offer customers network-based enhanced service on a real-time basis. It has strengthened its customer relationship management (CRM) strategy by migrating existing applications to the call centre software.
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